Pockets
Photo by @felipepelaquim on Unsplash
I have had this idea brewing in my mind for years, and it's about time I document it.
The lack of functional pockets in women's clothing is ridicoulus and It seems like such a simple feature, yet it's often overlooked. On top of that, the exorbitant prices and the ethical concerns surrounding the fashion industry make finding inexpensive and functional clothing difficult. This journal entry serves as a blueprint for a franchise retail shop I envision called "Pockets."
The concept of Pockets is straightforward yet revolutionary.
In this retail store, every item of clothing, from under garments to shoes, would have pockets. Imagine the convenience of having a pocket in your bra or swimsuit, eliminating the need to tuck money away in sweaty places or resorting to peculiar methods like storing it in shoes. The sock pocket and shoe pocket would come to the rescue, ensuring that money and other small essentials are easily accessible and wouldn’t subject any poor cashier to biological warfare ever again.
To simplify the shopping experience, Pockets would focus on a limited variety of items. The clothing would come in different cuts, replacing the ambiguous labels like "jr" or "mrs." with more descriptive and inclusive terms. It would be important to have the basic item in a few different cuts to incorporate many body types so everyone can have a great fit. Basic shapes and cuts would be available in a range of colors and patterns, providing options while maintaining simplicity. This idea is still lacking in the naming conventions. Cuts like wide and slim should be renamed but not sure what would be straightforward and not cryptic.
Making affordable, ethical clothing for the average customer is essential.
One of the biggest challenges of producing clothing ethically and in America is the cost. To tackle this issue, Pockets would explore a unique revenue stream: selling ad space on the insides of the clothing. By partnering with businesses, we can offset the cost of ethical labor and domestic manufacturing, ensuring that our clothing remains affordable. This approach also offers a distinct advantage: customers would be exposed to the ads every time they put on the clothing item, maximizing brand visibility. However, we would prioritize creating a subtle and tasteful advertising experience so that customers don't feel like they are constantly promoting businesses while wearing our clothing.
In line with our focus on convenience and comfort, all tags would be eliminated. Instead, we would print all necessary information on the inside of the clothing. This small adjustment eliminates the annoyance of tags sticking out and scratching against the skin while ensuring a seamless and comfortable experience for customers.
Overall, Pockets would revolutionize the retail clothing industry.
By addressing common issues faced by everyone exploring their local clothing choices, Pockets could change the game. By providing functional pockets, prioritizing ethical labor practices, simplifying choices, and incorporating innovative advertising strategies, we can create a shopping experience that is both practical and empowering.
I will probably never make this come to life, but if the right people with deep pockets were to approach this kind of a store I bet they would make billions.